The war between “IPS” and “Shoot and Burn” wages on. Many photographers see our selling options as having only two viable options: you do in-person sales, or you shoot and deliver the digital files. However, I see a spectrum where there are a thousand combinations in-between these two business models.
There is a pretty big misconception within the photography community that if you release the high-resolution files to your clients, then you will never be able to sell them prints since they can print themselves. However, I’ve found this to be untrue in my experience. So how do I sell prints without In Person Sales (IPS)?
1. My welcome magazine has a lot of information to “prime” the sale before our session starts. I want them to think about the final use of these images. I have a course about my welcome magazine here.
2. Some of my packages include a print credit, which incentivizes them to place an order.
3. I make it EASY to order via their online gallery, or through me via email!
4. I run sales to encourage print and album sales!
5. MARKETING – I show what I want to sell. I show printed items on my social media, website, etc. to make the items desirable.