Marketing Basics

Description

Do you want a calendar filled MONTHS in advance? Do you need to command higher prices to sustain your business? Are you attracting the right clients? Do you need help finding your voice to stand out from the crowded competition?

Whether you’re just starting out, or looking to level up your photography business, solid marketing is crucial to get your brand in front of customers. Kirstie Jones is a highly successful equine photographer, and in this video she shares the marketing plan for her own business. She’ll walk you through what marketing looks like for an equine photographer, how to find your ideal client, and how to reach that client with information about your brand. You’ll feel like you’re sitting down with Kirstie in a one-on-one conversation as she shares valuable advice from her own experiences.

In over 60-minutes of detailed instruction, this video exposes the exact marketing philosophy and strategies that have grown her business year after year:

Learn how to articulate the “why” of your business and use this messaging as a magnet to find perfect clients
Apply your unique story in a host of practical marketing ideas and strategies to ensure your business is thriving

Don’t miss this accelerator for your business, packed with practical ideas to translate into your own marketing plan.

8 reviews for Marketing Basics

Rated 5 out of 5

Amanda – April 3, 2020

I loved this course! I have taken several other marketing courses and this one left me with an actual plan. It helped solidify my brand, which helped me identify how I wanted to reach my ideal client (which she helps identify, too!). She actually leaves you with a list of ideas of how to reach your ideal target client. If you need help marketing, or even just need to tighten things up I highly recommend this course! Even if you’re not an equine specific photographer, this course is a wealth of knowledge!
Rated 5 out of 5

Nina (verified owner) – September 4, 2020

I can absolutely recommend this course, especially because it applies to any kind of niche you’re in. It gave me a lot of ideas to brainstorm on and an actual plan on how to create my own long-term marketing concept. Currently I felt like I’ve been stuck with my photography and didn’t really know where I wanna be on the long run. In the course I reflected my original motivation why I started photography and figured out where I see myself in the future – I’m now super motivated to actually get there!
Rated 5 out of 5

Jessica Mowan (verified owner) – December 11, 2020

I loved this course. It got me really sitting down and considering who I am as a photographer. I’ve felt really lost with my marketing and my brand, and thought that I had to target all of the markets in order to make it. The entire time it was like running in thick mud. I feel a lot more focused and genuine after taking this course. I’m excited to see how much business changes with the start of 2021. I can’t wait to take the Advanced Marketing course to further refine my marketing skills.
Rated 5 out of 5

Abby Carpenter (verified owner) – January 22, 2022

I have purchased other courses from Kirstie in the past and have loved them, but I believe this course I gained so much insight and I absolutely loved it!! Kirstie talks about marketing in a way that is practical to telling a story of who you are and how you want your name to be presented to that girl I am trying to reach and potentially book for a session! It inspired me so much in my thinking of what my story with horses is and what makes me stand out in an industry that is becoming more saturated and what I do differently. She also reassured me that it takes a lot of hustle and leg work at the beginning before you start to see the benefits of your marketing efforts come to life through people booking me. It’s about planting a seed in someone’s mind and being consistent in your message and how you build relationships with people at horse shows, conferences, etc. Through my brand and message I hope people see my passion for horses and wanting to reach that girl who is absolutely horse crazy, and maybe got made fun of in school for it and somehow every project or paper she did in school direclty or indirectly related back to horses. Thank you so much Kirstie!! I hope to plant those seeds in girls heads and start that cycle for people to book me in the future and realize that they need those photos with that special horse and they hire me to take those photos!
Rated 5 out of 5

Lindsay (verified owner) – September 30, 2022

I am not an equine photographer and still got a lot out of this course! Kirstie is easy to listen to and very organized which I love. I so appreciated her straightforward approach to marketing and having her lay it all out there from her business experience was wonderful and so helpful!
Latasha Metzga – October 21, 2022

Hello there! This blog post could not be written much better! Going through this article reminds me of my previous roommate! He constantly kept talking about this. I will send this post to him. Fairly certain he’ll have a great read. Thank you for sharing!
Rated 5 out of 5

Jennifer Dail – January 8, 2023

I love this course!!!! I had been struggling to figure out what sets me apart from the other photographers in my area, and Kirstie, through this course, helped me develop a great marketing strategy, that will work for me. I am so looking forward to 2023 and my new marketing approach. Thank you Kirstie for sharing what has worked for you!!!!
Rated 5 out of 5

Katia – August 2, 2023

I have no knowledge or interest in marketing but obviously you can’t run a successful business without a good marketing plan!! And the amount of available information (sometimes conflicting information) that’s out there is just overwhelming. I purchased Kirstie’s Marketing Bundle and I feel very relieved and confident after studying this course!